Amazon now officially authorized to sell iPhone, Mac and more
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Amazon now officially authorized to sell iPhone, Mac and more. Amazon has signed a deal to expand the selection of Apple products on its sites worldwide. The world’s largest e-commerce company said Friday it’ll soon start selling more Apple products directly and have access to Apple’s latest devices, including the new iPad Pro, iPhone XR, iPhone XS, and Apple Watch Series 4, as well as Apple’s lineup of Beats headphones. The Amazon-Apple deal encompasses the US, UK, France, Germany, Italy, Spain, Japan and India, with the new products hitting Amazon sites in the coming weeks
The deal underscores how top brands such as Apple and Nike, which long resisted distributing products via Amazon, are increasingly turning to the e-commerce site because it has become a critical channel for reaching customers. Amazon has taken a harder line on counterfeit goods as well.
Only Apple-authorized resellers will now be allowed to sell Apple and Beats products on Amazon’s marketplace.
Currently, many of these Apple products are either unavailable on Amazon or are on sale only through its third-party marketplace at varied prices and conditions. Amazon does already directly sell some Apple devices, such as MacBook laptops and Beats headphones.
“We’re working with Amazon to improve the experience for Apple customers on their site and we look forward to those customers having another great way to buy iPhone, iPad, Apple Watch, Mac and more,” Apple said in a statement.
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The change will allow Apple and Amazon to have more control over inventory and pricing of Apple products. But, smaller sellers and folks who flip iPhones right after they go on sale are likely to be hurt by the deal. Also, customers shopping for used (but not refurbished) Apple products may find a much more limited selection on Amazon. In both cases, those sellers and customers will be more likely to go to rival online sites like eBay instead.
Amazon has already been adding more restrictions to its marketplace over the years, making it harder for small sellers to put up products on Amazon if they aren’t working directly with the brands they list. Amazon inked a similar partnership with Nike last year that allowed both companies to reduce counterfeits on Amazon and gain stronger control over unauthorized third-party sales of Nike products.
Independent sellers with Apple inventory in Amazon warehouses after Jan. 4 will have to create a removal order, with Amazon offering to reimburse return or disposal fees until early February. Those sellers won’t be able to ship more Apple products to Amazon warehouses starting Dec. 1.
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